Digital Pizza Ordering has Taken OverThe phenomenon of digitally ordering delivery pizza has skyrocketed in popularity. Not only is online ordering more convenient for the customer, but ...
Most Effective Pizza Box Design
One businessman in Mumbai, Vinay Mehta, has created a revolutionary way to transport pizzas for delivery by simply reinventing the already established, classic pizza box. Tired of having one too many soggy pizzas delivered to him, Mehta decided to personally address the problem.
Thus, with a simple pen knife, a traditional card board pizza box, and a long delivery track from Pune to Mumbai, he created and patented the VENTiT, which has been reviewed as being the world’s best pizza box.
Mehta’s, design is ingenious because it doesn’t add any additional pieces or hardware; it just simply rethinks the already common and established pizza box to be more effective.
The problem with take-out pizza, and all take-out food for that matter, is allowing for proper ventilation during transport. Most pizza boxes, as well as other common Styrofoam to-go containers, trap the steam inside the container, allowing the steam to condense on the food, making it not only aesthetically unappealing, but negatively effects texture, taste, and freshness.
Mehta realized that traditional pizza boxes have vents on the sides of the box to release steam; however, this is ineffective because heat is ACTUALLY released from the bottom and top of the pizza pie. Therefore, Mehta made a simple adjustment that drastically changed how the pizza ‘lasted’ during transport.
Cardboard is made of three layers: two flat surfaces making up the top and bottom layers, with a ridged, corrugated sheet in between. Mehta’s VENTiT boxes have simply cut out horizontal holes in the two flat surfaces, but not the middle layer, allowing steam to travel through the corrugated grooves of the middle layer, while keeping the heat in the box, and avoiding condensation build up on the food.
This newly designed box check all the boxes: it retains heat, doesn’t trap steam, is inexpensive, and doesn’t require any major changes to pre-established ways.
Mehta is working on distributing these new boxes all over the world. So far, he has patents for the VENTiT in over 100 countries, and is currently manufacturing over 100,000 boxes a month for clients in Mumbai. Mehta is also expanding and creating ventilated cardboard containers for other to-go cuisines as well.