Recently, the competition between various pizza chains has heated up considerably, resulting in many Pizza.companies hitting the drawing board’s again with the intention of reinventing either their product or their business model. Some examples of such are: Domino’s completely changing their pizza recipe due to bad brand equity or the increased popularity of ordering your pizza pies via the internet or even your smart phone apps.
Another example of this reinvention would be Pizza Hut’s new concept, which is still running independent trials, of introducing special ‘pizza-by-the-slice’ locations.
These trial stores will predominately test in the north-east region of the country, due to its heavy cultural value of ‘pizza-by-the-slice’. Two test locations are due to open this Tuesday in York, Nebraska, and Pawtucket, Rhode Island. Each slice will cost $2-$3, and will take approximately 3-4 minutes to heat up. New ovens will be required to cook the pizzas at this faster speed, and the concept locations will all be equipped with these new ovens for slices, as well as their traditional ovens for their pies.
The pizza slices are going to follow a different recipe than Pizza Huts traditional pies, and will sport a much thinner crust in order to appeal to the regional preference.
This is not the only new concept idea that Pizza Hut has up their sleeves; they have other variations of this concept that will be tested all over the country throughout the year before any decision are made about procession.
For now, however, we will just have to wait and see how these trials end up. If you are lucky enough to live in one of the chosen test cities, then be sure to check out the trial stores while they are up and running!