Why Pizza is a Big Business The $30 billion pizza industry has grown dramatically from the local corner mom & pop ...
Pizza Franchise Report The 2010 Pizza Franchise Report from Franchise Direct is out and the news is good. The Atlanta, Georgia based company examined financial ...
Pizza Profits on Wall St Investment analysts aren’t usually too concerned with the pizza business, but things are changing and Wall Street is beginning to take notice ...
Worlds Most Expensive PizzaIt's official; Margo's Pizzeria in the tiny island nation of
Malta sells a pizza with white truffles and 24-carat gold leaf on a
traditional crust ...
Pizza Prank Has Happier EndingIt wasn't your usual pizza place robbery, but the results of a widely reported pizza parlor prank in Amherst, Massachusetts had the same effect, in ...
Pizza is Good Business
Despite the recession, the pizza business has been pretty good as
budget-minded consumers continue to look for ways to eat for less last year. Although many restaurant segments lost a significant portion of their business in 2009, pizzerias showed no real losses as American consumers spent nearly $38 billion on pizza. The pizzeria sector remained flat in the weak economy and continued to attracted new customers looking for good value meals.
A full half of the business was shared by the leading pizza chain franchises in the segment that contains about 64,000 pizzerias today. The combined pizza restaurant industry spent over $545 million on advertising in 2009, and most of that cash came from the big chains with intensely competitive marketing promotions touting new recipes and new deals.
The competition resulted in some great deals for consumers as the leading franchises continued to one-up each other's latest offerings. Little Caesar's introduced one supreme pizza and one pepperoni pizza for $9.99, while Domino's shops received a 12% boost in same-store sales after reinventing its recipe. Pizza Hut offered $10 pizzas with everything on them and even Papa Murphy's got in the act with a $6.99 large take-n-bake pizza.
The poor economy also boosted sales at independent pizzerias, and although many reacted to their chain competitors' marketing campaigns in creative ways like coupons and discounts, successful independents also focused on quality and not just pricing. The recession is not yet over by any means and the outlook for the coming year is probably more of the same. The pizza business will likely remain fairly stable, yet still very competitive.
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The Pizza Hustler You say you like pizza? How about eating nothing but sausage pizza for a month? Pizza for breakfast, pizza for lunch, and pizza for ...
Pizza is Health Food Matt McClellan combined his love of pizza with a passion for competitive bicycling when he opened his own pizzeria in ...
National Pizza MonthAnyone in the business of serving pizza probably does not need to be reminded that October is National Pizza Month here in the United ...
Pizza from a PrinterA start-up company called ‘Natural Machines’ is creating machines that they call ‘printers’ to, quite literally, ‘print’ out 3-D printed ...
Stuffed Pizza Box Domino’s Pizza in Australia recently launched a new product in the form of Square Puff pizza, a box-filling square design that emphasizes the ...
Neapolitan Pizza is Honored by the EU The city of Naples celebrated late into the night on February 5th after the European Union (EU) awarded its coveted Traditional Specialty ...
Pizza Chains Survive Slow Economy The market analysts at foodservice industry consultant Technomic have released the 2009 Top 100 Limited-Service Pizza Chains Restaurant Report ...
Tattooed Pizza BoxesChampion pizzaiolo Tony Gemignani of San Francisco's Tony's Pizza Napoletana has come up with an artistic and charitable way to make his fabled ...
Pizza is Good Business
Although many restaurant segments lost a significant portion of their
business in 2009, pizzerias showed no real losses as American consumers
spent nearly $38 billion on pizza. The pizzeria sector remained flat in the
weak economy and continued to attracted new customers looking for good value
meals.
A full half of the business was shared by the leading pizza chain franchises
in the segment that contains about 64,000 pizzerias today. The combined
pizza restaurant industry spent over $545 million on advertising in 2009,
and most of that cash came from the big chains with intensely competitive
marketing promotions touting new recipes and new deals.
The competition resulted in some great deals for consumers as the leading
franchises continued to one-up each other's latest offerings. Little
Caesar's introduced one supreme pizza and one pepperoni pizza for $9.99,
while Domino's shops received a 12% boost in same-store sales after
reinventing its recipe. Pizza Hut offered $10 pizzas with everything on them
and even Papa Murphy's got in the act with a $6.99 large take-n-bake pizza.
The poor economy also boosted sales at independent pizzerias, and although
many reacted to their chain competitors' marketing campaigns in creative
ways like coupons and discounts, successful independents also focused on
quality and not just pricing. The recession is not yet over by any means and
the outlook for the coming year is probably more of the same. The pizza
business will likely remain fairly stable, yet still very competitive.
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