Domino’s Pizza in Australia recently launched a new product in the form of Square Puff pizza, a box-filling square design that emphasizes the company’s goal of delivering both quality and value. Domino’s is Australia’s largest pizza chain, and the Square Puff pizza was designed to give customers a pizza that goes right to the edge and fills the whole pizza box. While the new design does deliver a bit more pizza per box compared to a more traditional round pizza in a square box, the main attraction is the visual appeal of a full box of pizza.
Domino’s Australia CEO, Don Meij stated in a press release that “Our customers expect great value from us and we are committed to continuing to offer fantastic products at a great price. However, at the same time we want to push the boundaries and give customers a unique product packed pull of premium quality ingredients which still offers value.” He added, “Our new Square Puff pizza is all about giving customers a full size, bigger pizza on our most indulgent Square Puff pastry crust topped with premium quality ingredients for only $7.95. You can’t get any better than a box full of pizza.”
The Square Puff pizza promotion also includes another new Domino’s pizza, the Double Beef and Bacon with 100% Aussie ground beef, bacon and pepperoni topped with mustard and mozzarella cheese. Whether the pizzas are round or square, Domino’s in Australia has earned plenty of loyal customers with high quality and good value. If the “full box” approach is a hit Down Under, perhaps we’ll see the Square Puff at Domino’s here in North America as well.